WNC Brussels 2026

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Catch every session from WNC Brussels 2026 on demand, moderated panels, keynotes, and the full programme.
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3 Days · 12+ Panels
60+ Speakers
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Roger Bate Keynote

Why modern public health stopped learning - and what the U.S. vaping disaster reveals
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Day 1
Day 2
Day 3
Monday 23rd March: Science and Policy

Day one examines how evidence informs regulation across regions. Researchers, policymakers and public-health specialists discuss approaches to oversight, enforcement and consumer protection in an evolving market.

Session
Other
9:45
–
10:00
Welcome
Moderators

Elise Rasmussen, Founder and CEO, World Nicotine Congress

‍

Speakers
Session
Keynote
10:00
–
10:20
Keynote
Moderators

Donato Raponi, Owner, D.Raponi Consulting

‍

Speakers
Session
Keynote
10:25
–
10:45
Keynote
Moderators

Roger Bate, President of the Center for Global Health Accountability and a Fellow at the International Center for Law & Economics

‍

Speakers
Free
Watch Session
Session
Keynote
10:50
–
11:10
Keynote
Moderators

Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford

‍

Speakers
Session
Break
11:10
–
11:30
Networking Break
Session
Panel
11:30
–
12:50
The Public Health Perspective: Around the World in 80 minutes
Moderators

Nancy Loucas, Executive Coordinator, CAPHRA

‍

Speakers

Ehsan Latif, Director, Centre for Integrative Public Health Management

Jeffrey Zamora, Creative Producer & Communications Strategist, Asovape Costa Rica

Konstantinos Farsalinos, Senior Researcher, School of Public Health at the Universities of Patras and West Attica

Tikki Pang, Former Director of Research Policy and Co-operation, World Health Organization

Yusuff Adebayo Adebisi, Director of Research and Thought Leadership, Global Health Focus

Session
Break
12:50
–
14:05
Delegate Lunch Break
Session
Break
12:50
–
14:05
WIT Meeting and Lunch
Moderators
Speakers

Alessia Centioni, Co-founder and President, European Women Alliance (EWA)

Paola Pocci, Chief Consumer Officer, Imperial Brands

Session
Keynote
14:05
–
14:25
Keynote
Moderators

Paola Pocci, Chief Consumer Officer, Imperial Brands

‍

Speakers
Session
Keynote
14:30
–
14:50
Keynote
Moderators

Mark Tyndall, Public Health Expert, Author and Independent Consultant

‍

Speakers
Session
Panel
14:55
–
16:05
Proof Vs Perception
Moderators

Elaine Round, Senior Vice President, Scientific & Regulatory Affairs, Reynolds American

‍

Speakers

David Duncan, Director, Silver Dene Consulting

Giovanni Li Volti, Director of the Center of Excellence for the Acceleration of Harm Reduction (CoEHAR)

Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford

Jasjit S. Ahluwalia, Professor, Brown University School of Public Health

Mihaela Raescu, Faculty of Dental Medicine, Titu Maiorescu University, Titu Maiorescu University Bucharest

Nermeen Varawalla, Business Leader in the Healthcare & Life Sciences

Rohan Andrade de Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic

Session
Break
16:05
–
16:35
Networking Break
Session
Panel
16:35
–
17:35
Tobacco Products Directive
Moderators

Nathalie Darge, Director General, Tobacco Europe

‍

Speakers

Francesco Gaglioppa, EU Affairs Director, JTI

Michiel Reerink, International Corporate Affairs Director & Managing Director, Alliance One International

Patricia Kovacevic, General Counsel, Global Regulatory Expert, RegulationStrategy / CryoMass Technologies Inc

Peter Beckett, Co-founder, Clearing the Air

Session
Panel
17:40
–
18:40
Tobacco Excise Directive
Moderators

Christopher Snowdon, Head of Lifestyle Economics, Institute of Economic Affairs

‍

Speakers

Christa Pelsers, EU Head of Fiscal Affairs and International Trade, British American Tobacco

Martin Cullip, International Fellow, Taxpayers Protection Alliance

Sinclair Davidson, Economist

Tim Phillips, Founder, Tamarind Intelligence

Session
Other
19:00
–
Evening Insights Reception: Global Perspectives
Moderators

Summer Hanna, Global Head of Scientific Regulation, BAT

‍

Speakers

Carolyn Beaumont, General Practitioner & THR educator, NicotineFacts

Clive Bates, Director, Counterfactual

Ehsan Latif, Director, Centre for Integrative Public Health Management

Rohan Andrade de Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic

Simon Clark, Director, FOREST

Tuesday 24th March: Science and Innovation

Day two focuses on the latest research and emerging technologies. Morning sessions highlight current scientific understanding, while the afternoon explores how innovation is being applied across nicotine-related products and digital tools.

Session
Other
7:30
–
Breakfast
Session
Other
9:20
–
9:30
Welcome
Moderators

David Bass, Master of Ceremonies

‍

Speakers
Session
Keynote
9:30
–
9:50
Keynote
Moderators

Danielle Tower, Group Head of Scientific & Regulatory Affairs, BAT

‍

Speakers
Session
Panel
9:55
–
11:00
Start Up Investing / Emerging Technology
Moderators

Ermelinda Hajdari, Founder & Managing Director, ALBAN Global

‍

Speakers

Douglas Ming Deng, Professor, Yunnan University

Eve Wang, Executive Director, Smoore International; VP, Shenzhen Smoore Technology Co. Ltd

Jonathan Fell, Head of Research & Engagement, Hexis Capital Management

Mark Burton, California Capital Partners, Partner

Ryan Selby, Inventor & Entrepreneur, Emerald Innovations Ltd.

Xavier Kris, Growth Capitalist, IMX Funds Limited (Abu Dhabi)

Session
Break
11:00
–
11:30
Networking Break
Session
Keynote
11:30
–
11:45
Keynote
Moderators

Pietro Fiocchi MEP, Vice-Chair, Committee on the Environment, Climate and Food Safety

‍

Speakers
Session
Panel
11:50
–
12:50
Performance Meets Perception
Moderators

Marina Murphy, Senior Director, Scientific Affairs, HAYPP GROUP

‍

Speakers

Brindusa Taranu, Head Product Safety Surveillance, PMI

Cheryl K. Olson, Regulatory Scientist, Womble Bond Dickinson

Karina McQuillan, Global Head of Toxicology, BAT

Shaun Murray, Head of Scientific Regulatory Affairs, Imperial Brands

Willie McKinney, Founder and CEO, McKinney Regulatory Science Advisors, LLC.; CEO of McKinney Specialty Labs, LLC

Session
Keynote
12:55
–
13:15
Keynote
Moderators

Marco Falcone MEP, Member of the Committee on Economic and Monetary Affairs

‍

Speakers
Session
Break
13:15
–
14:30
Lunch Break
Session
Keynote
14:30
–
14:50
Keynote
Moderators

Charlie Weimers MEP, Vice Chairman, ECR Group

‍

Speakers
Session
Panel
14:55
–
15:55
Reimagining Impact: Sustainability Narratives in Tobacco
Moderators

Miranda Kinney, SVP, Global Head of Corporate Affairs & Impact, Pyxus International, Inc.

‍

Speakers

Beatrice Timgren MEP, Member of the Committee on the Environment, Climate and Food Safety

Hugo Azinheira, Executive Director, Global Research & Innovation, Filtrona

Marco Vadagnini, Director, EUK Consulting

Tadas Lisauskas, Chief Executive Officer and Founder, Greenbutts

Session
Break
15:55
–
16:25
Networking Break
Session
Panel
16:25
–
17:25
Meet The Incubators
Moderators

Chris Gemmell, Chief Product & Innovation Officer, Greentank Technologies

‍

Speakers

Haley XU, Vice President, Zinwi Bio-tech Co., Ltd

Jana Siouzou, Senior Vice President EMEA, Körber Technologies

Jason Carignan, Chief Commercial Officer, Chemular

Kellsi Booth, Chief Legal Officer, Black Buffalo Inc.

Waqas Khan, Chief Executive Officer, CLEW

Session
Other
18:30
–
Evening Insights Reception: Meet the Media
Moderators

Brett O'Donnell, President, O'Donnell and Associates, Ltd.

‍

Speakers

Colin Brazier, Broadcaster and Journalist

Steffy Thevar, Journalist, Times of India

Wednesday 25th March: Tech, Science, and the Consumer

Day three looks at how technology and science intersect with consumer behaviour and expectations. Topics include digital insights, AI-driven tools and new data on attitudes toward nicotine. The programme closes with perspectives from thought leaders across the field.

Session
Other
7:30
–
Breakfast
Session
Other
9:00
–
9:10
Welcome
Moderators

David Bass, Master of Ceremonies

‍

Speakers
Session
Keynote
9:10
–
9:30
Keynote
Moderators

John Clayton, External Affairs Vice President, JTI

‍

Speakers
Session
Keynote
9:35
–
9:55
Keynote: Impact of AI on FMCG
Moderators

Brady Brim-DeForest, CEO & Co-Founder, Secundo

‍

Speakers
Session
Panel
10:00
–
11:00
In Conversation with the AI Bros: A glimpse into the future of AI / Tech in Nicotine
Moderators

Rhodri James, Chief Sales Officer, Yoti

‍

Speakers

Anthony Paliouras, General Manager, Honeywell’s Connected Logistics; Managing Director, Movilizer GmbH

Brady Brim-DeForest, CEO & Co-Founder, Secundo

Nermeen Varawalla, Business Leader in the Healthcare & Life Sciences

Vincent Keaveny, Senior Adviser, DLA Piper; Lord Mayor of London 2021/22, DLA Piper

Session
Break
11:00
–
11:30
Networking Break
Session
Panel
11:30
–
12:30
The Industry Perspective: Real World Evidence
Moderators

Helena Digard, Head of Analytical Services, BAT; President, CORESTA

‍

Speakers

Chris Junker, Group Head of Life Sciences, BAT

Joseph Thompson, Group Science & Regulatory Affairs Director, Imperial Brands

Karin Jacobson, Science Advocacy & Engagement Director, Japan Tobacco International (JTI)

Session
Keynote
12:35
–
12:55
Keynote: Consumer Polling
Moderators

Jon Nash, Co-founder, Prime Radiant

‍

Speakers
Session
Break
12:55
–
14:10
Lunch Break
Session
Panel
14:10
–
15:20
Illicit Trade
Moderators

Brett O'Donnell, President, O'Donnell and Associates, Ltd.

‍

Speakers

Hayley Van Loon, CEO, Crime Stoppers International

Howard Pugh, International Crime and Anti-Illicit Trade Consultant, Howard Pugh Consulting

Vincent Byrne, Global Anti-Illicit Trade Operations (AITO) Director, JTI

Session
Break
15:20
–
15:50
Networking Break
Session
Panel
15:50
–
16:50
Consumer Panel
Moderators

Sudhanshu Patwardhan, Director, Centre for Health Research and Education

‍

Speakers

Axel Klein, Director, People and Psychoactive Drugs

Carolyn Beaumont, General Practitioner & THR educator, NicotineFacts

Clarisse Yvette P. Virgino, Philippine Representative, Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA)

Maria Papaioannoy-Duic, Founder, R4V (Rights4Vapers)

Nancy Loucas, Executive Coordinator, CAPHRA

Session
Panel
16:55
–
17:55
Key Takeaways
Moderators

Delon Human, Specialist Family Physician; President, Health Diplomats

‍

Speakers

Clive Bates, Director, Counterfactual

David Bertram, Managing Director, EUK Consulting

Elaine Round, Senior Vice President, Scientific & Regulatory Affairs, Reynolds American

George Adams, Associate Professor of Medicine

Niccolò Balzini, Regional Corporate Affairs Director for Europe, Imperial Brands

Rupert Wilson, Owner and Managing Director, Strategic Business Consulting

Tom Hirons, External Affairs Director, JTI

Session
Other
18:00
–
18:15
Closing
Moderators

Elise Rasmussen, Founder and CEO, World Nicotine Congress

‍

Speakers
Session
Other
19:00
–
Closing Networking Reception
Monday 23rd March: Science and Politics

Day one examines how evidence informs regulation across regions. Researchers, policymakers and public-health specialists discuss approaches to oversight, enforcement and consumer protection in an evolving market.

Session
Other
9:45
–
10:00
Welcome
Moderators

Elise Rasmussen, Founder and CEO, World Nicotine Congress

‍

Speakers
Session
Keynote
10:00
–
10:20
Keynote
Moderators

Donato Raponi, Owner, D.Raponi Consulting

‍

Speakers
Session
Keynote
10:25
–
10:45
Keynote
Moderators

Roger Bate, President of the Center for Global Health Accountability and a Fellow at the International Center for Law & Economics

‍

Speakers
Free
Watch Session
Session
Keynote
10:50
–
11:10
Keynote
Moderators

Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford

‍

Speakers
Session
Break
11:10
–
11:30
Networking Break
Session
Panel
11:30
–
12:50
The Public Health Perspective: Around the World in 80 minutes
Moderators

Nancy Loucas, Executive Coordinator, CAPHRA

‍

Speakers

Ehsan Latif, Director, Centre for Integrative Public Health Management

Jeffrey Zamora, Creative Producer & Communications Strategist, Asovape Costa Rica

Konstantinos Farsalinos, Senior Researcher, School of Public Health at the Universities of Patras and West Attica

Tikki Pang, Former Director of Research Policy and Co-operation, World Health Organization

Yusuff Adebayo Adebisi, Director of Research and Thought Leadership, Global Health Focus

Session
Break
12:50
–
14:05
Delegate Lunch Break
Session
Break
12:50
–
14:05
WIT Meeting and Lunch
Moderators
Speakers

Alessia Centioni, Co-founder and President, European Women Alliance (EWA)

Paola Pocci, Chief Consumer Officer, Imperial Brands

Session
Keynote
14:05
–
14:25
Keynote
Moderators

Paola Pocci, Chief Consumer Officer, Imperial Brands

‍

Speakers
Session
Keynote
14:30
–
14:50
Keynote
Moderators

Mark Tyndall, Public Health Expert, Author and Independent Consultant

‍

Speakers
Session
Panel
14:55
–
16:05
Proof Vs Perception
Moderators

Elaine Round, Senior Vice President, Scientific & Regulatory Affairs, Reynolds American

‍

Speakers

David Duncan, Director, Silver Dene Consulting

Giovanni Li Volti, Director of the Center of Excellence for the Acceleration of Harm Reduction (CoEHAR)

Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford

Jasjit S. Ahluwalia, Professor, Brown University School of Public Health

Mihaela Raescu, Faculty of Dental Medicine, Titu Maiorescu University, Titu Maiorescu University Bucharest

Nermeen Varawalla, Business Leader in the Healthcare & Life Sciences

Rohan Andrade de Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic

Session
Break
16:05
–
16:35
Networking Break
Session
Panel
16:35
–
17:35
Tobacco Products Directive
Moderators

Nathalie Darge, Director General, Tobacco Europe

‍

Speakers

Francesco Gaglioppa, EU Affairs Director, JTI

Michiel Reerink, International Corporate Affairs Director & Managing Director, Alliance One International

Patricia Kovacevic, General Counsel, Global Regulatory Expert, RegulationStrategy / CryoMass Technologies Inc

Peter Beckett, Co-founder, Clearing the Air

Session
Panel
17:40
–
18:40
Tobacco Excise Directive
Moderators

Christopher Snowdon, Head of Lifestyle Economics, Institute of Economic Affairs

‍

Speakers

Christa Pelsers, EU Head of Fiscal Affairs and International Trade, British American Tobacco

Martin Cullip, International Fellow, Taxpayers Protection Alliance

Sinclair Davidson, Economist

Tim Phillips, Founder, Tamarind Intelligence

Session
Other
19:00
–
Evening Insights Reception: Global Perspectives
Moderators

Summer Hanna, Global Head of Scientific Regulation, BAT

‍

Speakers

Carolyn Beaumont, General Practitioner & THR educator, NicotineFacts

Clive Bates, Director, Counterfactual

Ehsan Latif, Director, Centre for Integrative Public Health Management

Rohan Andrade de Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic

Simon Clark, Director, FOREST

Evening location
Evening Insights Reception: Global Perspectives will be held at Vista 27
Tuesday 24th March: Science and Innovation

Day two focuses on the latest research and emerging technologies. Morning sessions highlight current scientific understanding, while the afternoon explores how innovation is being applied across nicotine-related products and digital tools.

Session
Other
7:30
–
Breakfast
Session
Other
9:20
–
9:30
Welcome
Moderators

David Bass, Master of Ceremonies

‍

Speakers
Session
Keynote
9:30
–
9:50
Keynote
Moderators

Danielle Tower, Group Head of Scientific & Regulatory Affairs, BAT

‍

Speakers
Session
Panel
9:55
–
11:00
Start Up Investing / Emerging Technology
Moderators

Ermelinda Hajdari, Founder & Managing Director, ALBAN Global

‍

Speakers

Douglas Ming Deng, Professor, Yunnan University

Eve Wang, Executive Director, Smoore International; VP, Shenzhen Smoore Technology Co. Ltd

Jonathan Fell, Head of Research & Engagement, Hexis Capital Management

Mark Burton, California Capital Partners, Partner

Ryan Selby, Inventor & Entrepreneur, Emerald Innovations Ltd.

Xavier Kris, Growth Capitalist, IMX Funds Limited (Abu Dhabi)

Session
Break
11:00
–
11:30
Networking Break
Session
Keynote
11:30
–
11:45
Keynote
Moderators

Pietro Fiocchi MEP, Vice-Chair, Committee on the Environment, Climate and Food Safety

‍

Speakers
Session
Panel
11:50
–
12:50
Performance Meets Perception
Moderators

Marina Murphy, Senior Director, Scientific Affairs, HAYPP GROUP

‍

Speakers

Brindusa Taranu, Head Product Safety Surveillance, PMI

Cheryl K. Olson, Regulatory Scientist, Womble Bond Dickinson

Karina McQuillan, Global Head of Toxicology, BAT

Shaun Murray, Head of Scientific Regulatory Affairs, Imperial Brands

Willie McKinney, Founder and CEO, McKinney Regulatory Science Advisors, LLC.; CEO of McKinney Specialty Labs, LLC

Session
Keynote
12:55
–
13:15
Keynote
Moderators

Marco Falcone MEP, Member of the Committee on Economic and Monetary Affairs

‍

Speakers
Session
Break
13:15
–
14:30
Lunch Break
Session
Keynote
14:30
–
14:50
Keynote
Moderators

Charlie Weimers MEP, Vice Chairman, ECR Group

‍

Speakers
Session
Panel
14:55
–
15:55
Reimagining Impact: Sustainability Narratives in Tobacco
Moderators

Miranda Kinney, SVP, Global Head of Corporate Affairs & Impact, Pyxus International, Inc.

‍

Speakers

Beatrice Timgren MEP, Member of the Committee on the Environment, Climate and Food Safety

Hugo Azinheira, Executive Director, Global Research & Innovation, Filtrona

Marco Vadagnini, Director, EUK Consulting

Tadas Lisauskas, Chief Executive Officer and Founder, Greenbutts

Session
Break
15:55
–
16:25
Networking Break
Session
Panel
16:25
–
17:25
Meet The Incubators
Moderators

Chris Gemmell, Chief Product & Innovation Officer, Greentank Technologies

‍

Speakers

Haley XU, Vice President, Zinwi Bio-tech Co., Ltd

Jana Siouzou, Senior Vice President EMEA, Körber Technologies

Jason Carignan, Chief Commercial Officer, Chemular

Kellsi Booth, Chief Legal Officer, Black Buffalo Inc.

Waqas Khan, Chief Executive Officer, CLEW

Session
Other
18:30
–
Evening Insights Reception: Meet the Media
Moderators

Brett O'Donnell, President, O'Donnell and Associates, Ltd.

‍

Speakers

Colin Brazier, Broadcaster and Journalist

Steffy Thevar, Journalist, Times of India

Evening location
Evening Insights Reception: Meet the Media will be held on the First Floor
Wednesday 25th March: Tech, Science, and the Consumer

Day three looks at how technology and science intersect with consumer behaviour and expectations. Topics include digital insights, AI-driven tools and new data on attitudes toward nicotine. The programme closes with perspectives from thought leaders across the field.

Session
Other
7:30
–
Breakfast
Session
Other
9:00
–
9:10
Welcome
Moderators

David Bass, Master of Ceremonies

‍

Speakers
Session
Keynote
9:10
–
9:30
Keynote
Moderators

John Clayton, External Affairs Vice President, JTI

‍

Speakers
Session
Keynote
9:35
–
9:55
Keynote: Impact of AI on FMCG
Moderators

Brady Brim-DeForest, CEO & Co-Founder, Secundo

‍

Speakers
Session
Panel
10:00
–
11:00
In Conversation with the AI Bros: A glimpse into the future of AI / Tech in Nicotine
Moderators

Rhodri James, Chief Sales Officer, Yoti

‍

Speakers

Anthony Paliouras, General Manager, Honeywell’s Connected Logistics; Managing Director, Movilizer GmbH

Brady Brim-DeForest, CEO & Co-Founder, Secundo

Nermeen Varawalla, Business Leader in the Healthcare & Life Sciences

Vincent Keaveny, Senior Adviser, DLA Piper; Lord Mayor of London 2021/22, DLA Piper

Session
Break
11:00
–
11:30
Networking Break
Session
Panel
11:30
–
12:30
The Industry Perspective: Real World Evidence
Moderators

Helena Digard, Head of Analytical Services, BAT; President, CORESTA

‍

Speakers

Chris Junker, Group Head of Life Sciences, BAT

Joseph Thompson, Group Science & Regulatory Affairs Director, Imperial Brands

Karin Jacobson, Science Advocacy & Engagement Director, Japan Tobacco International (JTI)

Session
Keynote
12:35
–
12:55
Keynote: Consumer Polling
Moderators

Jon Nash, Co-founder, Prime Radiant

‍

Speakers
Session
Break
12:55
–
14:10
Lunch Break
Session
Panel
14:10
–
15:20
Illicit Trade
Moderators

Brett O'Donnell, President, O'Donnell and Associates, Ltd.

‍

Speakers

Hayley Van Loon, CEO, Crime Stoppers International

Howard Pugh, International Crime and Anti-Illicit Trade Consultant, Howard Pugh Consulting

Vincent Byrne, Global Anti-Illicit Trade Operations (AITO) Director, JTI

Session
Break
15:20
–
15:50
Networking Break
Session
Panel
15:50
–
16:50
Consumer Panel
Moderators

Sudhanshu Patwardhan, Director, Centre for Health Research and Education

‍

Speakers

Axel Klein, Director, People and Psychoactive Drugs

Carolyn Beaumont, General Practitioner & THR educator, NicotineFacts

Clarisse Yvette P. Virgino, Philippine Representative, Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA)

Maria Papaioannoy-Duic, Founder, R4V (Rights4Vapers)

Nancy Loucas, Executive Coordinator, CAPHRA

Session
Panel
16:55
–
17:55
Key Takeaways
Moderators

Delon Human, Specialist Family Physician; President, Health Diplomats

‍

Speakers

Clive Bates, Director, Counterfactual

David Bertram, Managing Director, EUK Consulting

Elaine Round, Senior Vice President, Scientific & Regulatory Affairs, Reynolds American

George Adams, Associate Professor of Medicine

Niccolò Balzini, Regional Corporate Affairs Director for Europe, Imperial Brands

Rupert Wilson, Owner and Managing Director, Strategic Business Consulting

Tom Hirons, External Affairs Director, JTI

Session
Other
18:00
–
18:15
Closing
Moderators

Elise Rasmussen, Founder and CEO, World Nicotine Congress

‍

Speakers
Session
Other
19:00
–
Closing Networking Reception
Evening location
Closing Networking Reception will be held at The Iris resturant
23 March 2026
23
 – 
25 March 2026
The Hotel Brussels, Brussels, Belgium
WNC Brussels 2026

A three-day forum bringing together senior leaders from industry, politics, finance, and public health to explore the evolving world of nicotine.

Event Details
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