.avif)
Session
Other
9:45
–
10:00
Welcome
Sponsored by
Upcoming Events
23 March 2026
23
–
25 March 2026
WNC Brussels 2026
The Hotel Brussels, Brussels, Belgium
A three-day forum bringing together senior leaders from industry, politics, finance, and public health to explore the evolving world of nicotine.
Monday 23rd March: Science and Policy
Day one examines how evidence informs regulation across regions. Researchers, policymakers and public-health specialists discuss approaches to oversight, enforcement and consumer protection in an evolving market.
Session
Keynote
10:00
–
10:20
Keynote
Sponsored by
Session
Keynote
10:25
–
10:45
Keynote
Sponsored by
Session
Keynote
10:50
–
11:10
Keynote
Sponsored by
Session
Break
11:10
–
11:30
Networking Break
Sponsored by
Alliance One International
BoegliGravures
CHEMULAR
CLEW
Greenbutts
McKinney
Tamarind
Tobacco Technology, Inc.
Universal Corporation
Zinwi
Session
Panel
11:30
–
12:50
The Public Health Perspective: Around the World in 80 minutes
Moderators
Nancy Loucas, Executive Coordinator, CAPHRA
Speakers
Konstantinos Farsalinos, Senior Researcher, School of Public Health at the Universities of Patras and West Attica
Yusuff Adebayo Adebisi, Director of Research and Thought Leadership, Global Health Focus
Ehsan Latif, Director, Centre for Integrative Public Health Management
Tikki Pang, Former Director of Research Policy and Co-operation, World Health Organization
Jeffrey Zamora, Creative Producer & Communications Strategist, Asovape Costa Rica
Sponsored by
Session
Break
12:50
–
14:05
Delegate Lunch Break
Sponsored by
Black Buffalo
Session
Break
12:50
–
14:05
WIT Meeting and Lunch
Moderators
Speakers
Paola Pocci, Chief Consumer Officer, Imperial Brands
Alessia Centioni, Co-founder and President of the European Women Alliance (EWA)
Sponsored by
Black Buffalo
SWM
Session
Keynote
14:05
–
14:25
Keynote
Sponsored by
Session
Keynote
14:30
–
14:50
Keynote
Sponsored by
Session
Panel
14:55
–
16:05
Proof Vs Perception
Moderators
Elaine Round, Senior Vice President, Scientific & Regulatory Affairs, Reynolds American, Reynolds, Reynolds
Speakers
David Duncan, Director, Silver Dene Consulting
Giovanni Li Volti, Director of the Center of Excellence for the Acceleration of Harm Reduction (CoEHAR).
Nermeen Varawalla, Business leader in the Healthcare & Life Sciences
Dr Jasjit S. Ahluwalia, Professor, Brown University School of Public Health
Mihaela Raescu, Faculty of Dental Medicine, Titu Maiorescu University, Titu Maiorescu University Bucharest, Titu Maiorescu University Bucharest
Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford
Rohan Andrade de Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic
Sponsored by
Session
Break
16:05
–
16:35
Break
Sponsored by
Session
Panel
16:35
–
17:35
Tobacco Products Directive
Moderators
Nathalie Darge, Secretary General, Tobacco Europe
Speakers
Michiel Reerink, International Corporate Affairs Director & Managing Director, Alliance One International
Patricia Kovacevic, General Counsel, Global Regulatory Expert, RegulationStrategy / CryoMass Technologies Inc
Peter Beckett, Partner, Three Six One
Francesco Gaglioppa, EU Affairs Director, JTI
Sponsored by
Session
Panel
17:40
–
18:40
Tobacco Excise Directive
Moderators
Chris Snowdon, Head of Lifestyle Economics, IEA
Speakers
Sinclair Davidson, Economist, RMIT University
Tim Philips, Managing Director, Tamarind
Martin Cullip, International Fellow, Taxpayers Protection Alliance
Christa Pelsers, EU Fiscal Affairs Senior Manager, BAT
Sponsored by
Session
Other
19:00
–
Evening Insights Reception: Global Perspectives
Moderators
Summer Hanna, Global Head of Scientific Regulation, BAT
Speakers
Carolyn Beaumont, General Practitioner & THR educator, NicotineFacts
Clive Bates, Director, Counterfactual
Ehsan Latif, Director, Centre for Integrative Public Health Management
Simon Clark, Director, FOREST
Rohan Andrade de Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic
Sponsored by
Tuesday 24th March: Science and Innovation
Day two focuses on the latest research and emerging technologies. Morning sessions highlight current scientific understanding, while the afternoon explores how innovation is being applied across nicotine-related products and digital tools.
Session
Other
7:30
–
Breakfast
Sponsored by
Körber
Session
Other
9:20
–
9:30
Welcome
Sponsored by
Session
Keynote
9:30
–
9:50
Keynote
Sponsored by
Session
Panel
9:55
–
11:00
Start Up Investing / Emerging Technology
Moderators
Ryan Selby, Inventor & Entrepreneur, Emerald Innovations Ltd.
Speakers
Douglas Ming Deng, Professor, Yunnan University
Eve Wang, Executive Director of Smoore International and VP of Shenzhen Smoore Technology Co. Ltd
Xavier Kris, Growth Capitalist, IMX Funds Limited (Abu Dhabi)
Jonathan Fell, Head of Research & Engagement, Hexis Capital Management
Sponsored by
Session
Keynote
10:10
–
10:30
Keynote
Sponsored by
Session
Break
11:00
–
11:30
Break
Sponsored by
Session
Keynote
11:30
–
11:45
Keynote
Sponsored by
Session
Panel
11:50
–
12:50
Performance Meets Perception
Moderators
Marina Murphy, Senior Director, Scientific Affairs, HAYPP GROUP, Haypp
Speakers
Cheryl K. Olson, Regulatory Scientist, Womble Bond Dickinson
Shaun Murray, Head of Scientific Regulatory Affairs, Imperial Brands
Karina McQuillan, Global Head of Toxicology, BAT, BAT
Brindusa Taranu, Head Product Safety Surveillance, PMI, PMI
Willie McKinney, Founder and CEO, McKinney Regulatory Science Advisors, LLC.; CEO of McKinney Specialty Labs, LLC
Sponsored by
Session
Keynote
12:55
–
13:15
Keynote
Sponsored by
Session
Break
13:15
–
14:30
Lunch Break
Sponsored by
Filtrona
Session
Keynote
14:30
–
14:50
Keynote
Sponsored by
Session
Panel
14:55
–
15:55
Reimagining Impact: Sustainability Narratives in Tobacco
Moderators
Miranda Kinney, SVP, Global Head of Corporate Affairs & Impact, Pyxus International, Inc., Corporate Affairs & Impact, Pyxus International
Speakers
Beatrice Timgren MEP, Member of the Committee on the Environment, Climate and Food Safety
Tony Dunnage, Global ESG Director – Imperial Brands, Imperial Brands
Tadas Lisauskas, Chief Executive Officer and Founder of Greenbutts
Hugo Azinheira, Executive Director, Global Research & Innovation, Filtrona
Sponsored by
Session
Break
15:55
–
16:25
Break
Sponsored by
Session
Panel
16:25
–
17:25
Meet The Incubators
Moderators
Chris Gemmell, Chief Product & Innovation Officer, Greentank Technologies
Speakers
Jana Siouzou, Senior Vice President EMEA at Körber Technologies
Haley XU, Vice President at Zinwi Bio-tech Co., Ltd
Kellsi Booth, Chief Legal Officer, Black Buffalo Inc.
Jason Carignan, Chief Commercial Officer, Chemular
Sponsored by
Session
Other
18:30
–
Evening Insights Reception: Meet the Media
Moderators
Brett O'Donnell, President, O'Donnell and Associates, Ltd.
Speakers
Steffy Thevar, Journalist, Times of India
Colin Brazier, Broadcaster and Journalist
Sponsored by
Wednesday 25th March: Tech, Science, and the Consumer
Day three looks at how technology and science intersect with consumer behaviour and expectations. Topics include digital insights, AI-driven tools and new data on attitudes toward nicotine. The programme closes with perspectives from thought leaders across the field.
Session
Other
7:30
–
Breakfast
Sponsored by
Session
Other
9:00
–
9:10
Welcome
Sponsored by
Session
Keynote
9:10
–
9:30
Keynote
Sponsored by
Session
Keynote
9:35
–
9:55
Keynote: Impact of AI on FMCG
Sponsored by
Session
Panel
10:00
–
11:00
In Conversation with the AI Bros: A glimpse into the future of AI / Tech in Nicotine
Moderators
Rhodri James, Chief Sales Officer, Yoti, Yoti, Yoti
Speakers
Anthony Paliouras, General Manager of Honeywell’s Connected Logistics and Managing Director of Movilizer GmbH
Nermeen Varawalla, Business leader in the Healthcare & Life Sciences
Vincent Keaveny, Senior Adviser, DLA Piper; Lord Mayor of London 2021/22, DLA Piper
Brady Brim-DeForest, CEO & Co-Founder, Secundo
Sponsored by
Session
Break
11:00
–
11:30
Break
Sponsored by
Session
Panel
11:30
–
12:30
The Industry Perspective: Real World Evidence
Moderators
Helena Digard, Head of Analytical Services, BAT; President, CORESTA
Speakers
Karin Jacobson, Science Advocacy & Engagement Director at Japan Tobacco International (JTI)
Chris Junker, Group Head of Life Sciences, BAT
Joe Thompson, Group Science and Regulatory Affairs Director, Imperial Brands, Imperial Brands
Sponsored by
Session
Keynote
12:35
–
12:55
Keynote: Consumer Polling
Sponsored by
Session
Break
12:55
–
14:10
Lunch Break
Sponsored by
Session
Panel
14:10
–
15:20
Illicit Trade
Moderators
Brett O'Donnell, President, O'Donnell and Associates, Ltd.
Speakers
Howard Pugh, International crime and anti-illicit trade consultant at Howard Pugh Consulting
Hayley Van Loon, CEO at Crime Stoppers International
Vincent Byrne, Global Anti-Illicit Trade Operations (AITO) Director JTI
Jindřich Vobořil, Chairman of the Board of Trustees, Institute for Rational Addiction Policies
Sponsored by
Session
Keynote
15:15
–
15:25
Keynote: Consumer Polling
Sponsored by
Session
Break
15:20
–
15:50
Break
Sponsored by
Session
Panel
15:50
–
16:50
Consumer Panel
Moderators
Sudhanshu Patwardhan, Director, Centre for Health Research and Education
Speakers
Carolyn Beaumont, General Practitioner & THR educator, NicotineFacts
Clarisse Yvette P. Virgino, CAPHRA Philippines
Maria Papaioannoy Duic, Founder, R4V (Rights4Vapers)
Axel Klein, Director, People and Psychoactive Drugs
Nancy Loucas, Executive Coordinator, CAPHRA
Sponsored by
Session
Panel
16:55
–
17:55
Key Takeaways
Moderators
Delon Human, Specialist Family Physician and President of Health Diplomats
Speakers
Tom Hirons, External Affairs Director at JTI, JTI
Clive Bates, Director, Counterfactual
George Adams, Chief Medical Officer, Cordis Medical, Rex Healthcare
Joseph Thompson, Group Science & Regulatory Affairs Director
Elaine Round, Senior Vice President, Scientific & Regulatory Affairs, Reynolds American, Reynolds
Rupert Wilson, Owner and Managing Director, Strategic Business Consulting
Flora Okereke, Group Head of Global Policy, Insights & Foresights, BAT, BAT
Sponsored by
Session
Other
18:00
–
18:15
Closing
Sponsored by
Session
Other
18:15
–
Closing Networking Reception
Sponsored by
Monday 23rd March: Science and Politics
Day one examines how evidence informs regulation across regions. Researchers, policymakers and public-health specialists discuss approaches to oversight, enforcement and consumer protection in an evolving market.
Session
Other
Welcome
Sponsored by
Session
Keynote
Keynote
Sponsored by
Session
Keynote
Keynote
Sponsored by
Session
Keynote
Keynote
Sponsored by
Session
Break
Networking Break
Sponsored by
Alliance One International
BoegliGravures
CHEMULAR
CLEW
Greenbutts
McKinney
Tamarind
Tobacco Technology, Inc.
Universal Corporation
Zinwi
Session
Panel
The Public Health Perspective: Around the World in 80 minutes
Moderators
Nancy Loucas, Executive Coordinator, CAPHRA
Speakers
Konstantinos Farsalinos, Senior Researcher, School of Public Health at the Universities of Patras and West Attica
Yusuff Adebayo Adebisi, Director of Research and Thought Leadership, Global Health Focus
Ehsan Latif, Director, Centre for Integrative Public Health Management
Tikki Pang, Former Director of Research Policy and Co-operation, World Health Organization
Jeffrey Zamora, Creative Producer & Communications Strategist, Asovape Costa Rica
Sponsored by
Session
Break
Delegate Lunch Break
Sponsored by
Black Buffalo
Session
Break
WIT Meeting and Lunch
Moderators
Speakers
Paola Pocci, Chief Consumer Officer, Imperial Brands
Alessia Centioni, Co-founder and President of the European Women Alliance (EWA)
Sponsored by
Black Buffalo
SWM
Session
Keynote
Keynote
Sponsored by
Session
Keynote
Keynote
Sponsored by
Session
Panel
Proof Vs Perception
Moderators
Elaine Round, Senior Vice President, Scientific & Regulatory Affairs, Reynolds American, Reynolds, Reynolds
Speakers
David Duncan, Director, Silver Dene Consulting
Giovanni Li Volti, Director of the Center of Excellence for the Acceleration of Harm Reduction (CoEHAR).
Nermeen Varawalla, Business leader in the Healthcare & Life Sciences
Dr Jasjit S. Ahluwalia, Professor, Brown University School of Public Health
Mihaela Raescu, Faculty of Dental Medicine, Titu Maiorescu University, Titu Maiorescu University Bucharest, Titu Maiorescu University Bucharest
Grant Churchill, Professor of Pharmacology and Tutorial Fellow in Medicine, University of Oxford
Rohan Andrade de Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Tobacco Products Directive
Moderators
Nathalie Darge, Secretary General, Tobacco Europe
Speakers
Michiel Reerink, International Corporate Affairs Director & Managing Director, Alliance One International
Patricia Kovacevic, General Counsel, Global Regulatory Expert, RegulationStrategy / CryoMass Technologies Inc
Peter Beckett, Partner, Three Six One
Francesco Gaglioppa, EU Affairs Director, JTI
Sponsored by
Session
Panel
Tobacco Excise Directive
Moderators
Chris Snowdon, Head of Lifestyle Economics, IEA
Speakers
Sinclair Davidson, Economist, RMIT University
Tim Philips, Managing Director, Tamarind
Martin Cullip, International Fellow, Taxpayers Protection Alliance
Christa Pelsers, EU Fiscal Affairs Senior Manager, BAT
Sponsored by
Session
Other
Evening Insights Reception: Global Perspectives
Moderators
Summer Hanna, Global Head of Scientific Regulation, BAT
Speakers
Carolyn Beaumont, General Practitioner & THR educator, NicotineFacts
Clive Bates, Director, Counterfactual
Ehsan Latif, Director, Centre for Integrative Public Health Management
Simon Clark, Director, FOREST
Rohan Andrade de Sequeira, Consultant in Cardio-Endocrinology, The Revival Clinic
Sponsored by
Tuesday 24th March: Science and Innovation
Day two focuses on the latest research and emerging technologies. Morning sessions highlight current scientific understanding, while the afternoon explores how innovation is being applied across nicotine-related products and digital tools.
Session
Other
Breakfast
Sponsored by
Körber
Session
Other
Welcome
Sponsored by
Session
Keynote
Keynote
Sponsored by
Session
Panel
Start Up Investing / Emerging Technology
Moderators
Ryan Selby, Inventor & Entrepreneur, Emerald Innovations Ltd.
Speakers
Douglas Ming Deng, Professor, Yunnan University
Eve Wang, Executive Director of Smoore International and VP of Shenzhen Smoore Technology Co. Ltd
Xavier Kris, Growth Capitalist, IMX Funds Limited (Abu Dhabi)
Jonathan Fell, Head of Research & Engagement, Hexis Capital Management
Sponsored by
Session
Keynote
Keynote
Sponsored by
Session
Break
Break
Sponsored by
Session
Keynote
Keynote
Sponsored by
Session
Panel
Performance Meets Perception
Moderators
Marina Murphy, Senior Director, Scientific Affairs, HAYPP GROUP, Haypp
Speakers
Cheryl K. Olson, Regulatory Scientist, Womble Bond Dickinson
Shaun Murray, Head of Scientific Regulatory Affairs, Imperial Brands
Karina McQuillan, Global Head of Toxicology, BAT, BAT
Brindusa Taranu, Head Product Safety Surveillance, PMI, PMI
Willie McKinney, Founder and CEO, McKinney Regulatory Science Advisors, LLC.; CEO of McKinney Specialty Labs, LLC
Sponsored by
Session
Keynote
Keynote
Sponsored by
Session
Break
Lunch Break
Sponsored by
Filtrona
Session
Keynote
Keynote
Sponsored by
Session
Panel
Reimagining Impact: Sustainability Narratives in Tobacco
Moderators
Miranda Kinney, SVP, Global Head of Corporate Affairs & Impact, Pyxus International, Inc., Corporate Affairs & Impact, Pyxus International
Speakers
Beatrice Timgren MEP, Member of the Committee on the Environment, Climate and Food Safety
Tony Dunnage, Global ESG Director – Imperial Brands, Imperial Brands
Tadas Lisauskas, Chief Executive Officer and Founder of Greenbutts
Hugo Azinheira, Executive Director, Global Research & Innovation, Filtrona
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Meet The Incubators
Moderators
Chris Gemmell, Chief Product & Innovation Officer, Greentank Technologies
Speakers
Jana Siouzou, Senior Vice President EMEA at Körber Technologies
Haley XU, Vice President at Zinwi Bio-tech Co., Ltd
Kellsi Booth, Chief Legal Officer, Black Buffalo Inc.
Jason Carignan, Chief Commercial Officer, Chemular
Sponsored by
Session
Other
Evening Insights Reception: Meet the Media
Moderators
Brett O'Donnell, President, O'Donnell and Associates, Ltd.
Speakers
Steffy Thevar, Journalist, Times of India
Colin Brazier, Broadcaster and Journalist
Sponsored by
Wednesday 25th March: Tech, Science, and the Consumer
Day three looks at how technology and science intersect with consumer behaviour and expectations. Topics include digital insights, AI-driven tools and new data on attitudes toward nicotine. The programme closes with perspectives from thought leaders across the field.
Session
Other
Breakfast
Sponsored by
Session
Other
Welcome
Sponsored by
Session
Keynote
Keynote
Sponsored by
Session
Keynote
Keynote: Impact of AI on FMCG
Sponsored by
Session
Panel
In Conversation with the AI Bros: A glimpse into the future of AI / Tech in Nicotine
Moderators
Rhodri James, Chief Sales Officer, Yoti, Yoti, Yoti
Speakers
Anthony Paliouras, General Manager of Honeywell’s Connected Logistics and Managing Director of Movilizer GmbH
Nermeen Varawalla, Business leader in the Healthcare & Life Sciences
Vincent Keaveny, Senior Adviser, DLA Piper; Lord Mayor of London 2021/22, DLA Piper
Brady Brim-DeForest, CEO & Co-Founder, Secundo
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
The Industry Perspective: Real World Evidence
Moderators
Helena Digard, Head of Analytical Services, BAT; President, CORESTA
Speakers
Karin Jacobson, Science Advocacy & Engagement Director at Japan Tobacco International (JTI)
Chris Junker, Group Head of Life Sciences, BAT
Joe Thompson, Group Science and Regulatory Affairs Director, Imperial Brands, Imperial Brands
Sponsored by
Session
Keynote
Keynote: Consumer Polling
Sponsored by
Session
Break
Lunch Break
Sponsored by
Session
Panel
Illicit Trade
Moderators
Brett O'Donnell, President, O'Donnell and Associates, Ltd.
Speakers
Howard Pugh, International crime and anti-illicit trade consultant at Howard Pugh Consulting
Hayley Van Loon, CEO at Crime Stoppers International
Vincent Byrne, Global Anti-Illicit Trade Operations (AITO) Director JTI
Jindřich Vobořil, Chairman of the Board of Trustees, Institute for Rational Addiction Policies
Sponsored by
Session
Keynote
Keynote: Consumer Polling
Sponsored by
Session
Break
Break
Sponsored by
Session
Panel
Consumer Panel
Moderators
Sudhanshu Patwardhan, Director, Centre for Health Research and Education
Speakers
Carolyn Beaumont, General Practitioner & THR educator, NicotineFacts
Clarisse Yvette P. Virgino, CAPHRA Philippines
Maria Papaioannoy Duic, Founder, R4V (Rights4Vapers)
Axel Klein, Director, People and Psychoactive Drugs
Nancy Loucas, Executive Coordinator, CAPHRA
Sponsored by
Session
Panel
Key Takeaways
Moderators
Delon Human, Specialist Family Physician and President of Health Diplomats
Speakers
Tom Hirons, External Affairs Director at JTI, JTI
Clive Bates, Director, Counterfactual
George Adams, Chief Medical Officer, Cordis Medical, Rex Healthcare
Joseph Thompson, Group Science & Regulatory Affairs Director
Elaine Round, Senior Vice President, Scientific & Regulatory Affairs, Reynolds American, Reynolds
Rupert Wilson, Owner and Managing Director, Strategic Business Consulting
Flora Okereke, Group Head of Global Policy, Insights & Foresights, BAT, BAT
Sponsored by
Session
Other
Closing
Sponsored by
Session
Other
Closing Networking Reception
Sponsored by